About Under The Nile

Under The Nile have a gorgeous range of 100% Egyptian organic cotton clothes and toys.  Under The Nile was founded by Janice Masoud over 20 years ago, with a background in fashion design and production, she was a new mom who was on a mission to find clothing which would not irritate her baby’s sensitive skin.  After much research she decided to start her own organic clothing company, that was sustainably sourced and ethically made, to not only benefit her own children, but to benefit all children.

Under The Nile was the first organic children’s clothing company in USA to become GOTS certified and are also the only baby clothing company in the world to have the Gold Seal Of Egyptian Cotton.

The cotton used in Under the Nile products is not just organic, it is biodynamic. Biodynamic farming is essentially the treatment of animals, crops and soil as a single system in a sustainable way; the farm is completely self sustaining. This is a step up from traditional cotton farming, it means all the cotton is organic in its purest form.

We love Under The Nile’s company philosophy which is “to enrich the planet and the lives of everyone involved in our business, from cotton to customer”.